Brita water is better water. Brita is the World's #1 brand of household water filtration. Our advanced technologies turn ordinary tap water into healthier, great-tasting drinking water. Brita reduces lead, benzene, mercury, chlorine and more. The Amazing Brita Filter: The Brita Filter's activated carbon and ion exchange resin work together to filter your water so you get healthier, great-tasting drinking water. Fresher Filter = Fresher Water. For optimum performance, change your filter every two months or 40 gallons *. Brita is a Great Value: Brita filters your own tap water giving you healthier, great-tasting drinking water at a fraction of the cost of bottled water. Additional uses: In addition to healthier, great-tasting drinking water, Brita water makes: Great-tasting hot and cold beverages. Better ice cubes. High quality water for women during pregnancy. High quality infant formula for babies. *Filter replacement is essential for product to perform as represented. Replace filter every 40 gallons/151 liters . See User's Guide for details.